Aim
To explain what strategy is, how it can succeed, the relationship between strategy and company management, ways of developing strategy and why there is a need for strategic management. 

Content

• What is Strategy? A definition of strategy and the factors required to make it a success.
• How to Develop Strategy Methods for developing strategy and questioning existing strategies.
• Strategic Management: A brief definition of Strategic Management and an overview of its principal elements.
• Where to Apply Strategy?: Examples of strategies for individual success in companies in particular, and in countries in general.