Aim
To consider the meaning of profit and creating value for a company, to provide examples of companies from different sectors successful in creating value, and to demonstrate with examples the methods that need to be applied for a company to continue to make profit, and increase its long-term value.

Content

• The Meaning of Creating Value: What creating value means to a company.
• Strategies for Making Profit: An in depth study, with examples, of the various   methods a company needs to apply in order to make profit.
• Factors that Increase Company Value: The methods a company needs to apply to increase its value demonstrated with examples; an introduction to a method for analyzing the value created; and ensuring the continuity of value created in a company.