The primary aim of this program is to broaden the knowledge of executives at all levels about the significance and subject matter of marketing and sales. Another aim of the program is to offer a sound background to those who want to start a career in marketing and sales.

The program is therefore designed to create an awareness of the significance of marketing; give comprehensive information on marketing and selling activities; and enable managers to communicate and cooperate effectively with marketing and sales professionals.

• Essence of Marketing
• Creating Brands
• Brand Management
• Sales and Channel Management
• Leading Change
• Workshop 1
• Strategy
• Supply Chain Management
• Customer Satisfaction
• Adverse Strategies
• Competing on Speed
• Workshop 2