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There are many ways by which a company maintains or improves its competitive performance. To remain competitive, a company must always evaluate its own position and develop appropriate strategies. Strategy and its implementation are without doubt among the most important factors that influence the success of a corporation. In modern business practice, while top level management ultimately takes the final decision, contributing to the development and execution of strategy is the responsibility of each manager at every level of the organization. The main objective of the program is to develop an understanding of the strategy concept as it relates to value creation, risk management, organization, culture and the dynamics of change within a company.
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